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DSR Realty

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As a home stager, I hear weekly this song from people getting ready to sell their occupied home:

“My closets are stuffed, I hate my living room sofa, Grandma’s old dinette set looks shoddy, and those oak cabinets in the kitchen are not going to fly with the younger buying bunch. Sure, you wish for a home that looks like the ‘AFTER’ reveal of your favorite HGTV show. A house where everything is perfectly in place–plump pillows perking up your living room sofa, stylish accessories adoring your lovely kitchen, and all your closets looking like Martha Stewart spent the weekend in there.”

It can be done! The majority of homes on the market have people living in ...

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By Caroline M. Carter, guest contributor

You’ll want to leave potential buyers with a great impression of your listing’s exterior, that is if you want to motivate them to want to see more.

But what do you do if the front entrance to a house looks dated, insubstantial and unwelcoming?

Change it.

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Photo courtesy: Caroline M. Carter/Done in a Day Inc.

What impression does this front door create for the potential buyer? Does it communicate value to the buyer? Is it worth their time to schedule a showing?

No. The front door currently presents as an unimpressive–utilitarian front door with a tarnished, pitted brass doorknob and mail slot.

With a quick trip to the nearest home improvemen...

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